Dog breeders are offered a wide array of choices to ethically and quickly sell puppies online. Puppy sales platforms, classified ad services, Facebook Groups, and even their own kennel websites are the best ways to sell dogs online.
When thinking about selling your dogs online, you first need to decide what channels will you publicize your puppies for sale on. Platforms, classifieds, and Facebook Groups are helpful because they already have targeted traffic on them; but if your ad or copy is of poor quality, you will never find any success in your endeavors.
Such platforms are great for occasional dog breeders who do not have the technical saltiness required to run their own website. For example, VIP Puppies allows dog breeders to sign-up in seconds for $15 a month (at the time of writing) so they can set up their very own kennel’s storefront.
Some people prefer to run their own website throughout the year to post updates about the dog shows they have attended, expected litters, and other thoughts. And if signing up to a web host, getting your own .com, and spinning up WordPress with a breeder plugin does not scare you, then it’s a very economic solution, too.
The only updates are when puppies are available, which is totally acceptable but this does not send good signals to potential buyers. Knowing what content to publish on your kennel is not easy especially once you’ve been over the basic pages such as About Us, History of the Breed, Contact Us, and so on.
We’ve written a great guide to blog content for kennels and another one listing the most common mistakes found on dog breeder websites. Many dog breeders, perhaps most, prefer to not even bother about setting up their website using their own setup or using a specialized puppy platform.
They are marketplaces that drag prices down and the prospects viewing such ads are not ready to shell out larger amounts of money for a pet. Or, you can tease prospects on classified ad services and once they get in touch with you, send them your website’s link back.
It’s a good way to filter out the weed as those bad owners won’t even bother browsing your kennel site. Generally, you must select groups that are targeting your state or location and the breed of dog you work with.
In some busy areas, you may find groups that link up both such as “Chihuahuas of Brooklyn, NY”. You will raise your reputation and the group members will trust you a lot more the next time you post up an ad to sell your beautiful puppies.
You need to write up the dreaded ad, select some great pictures, change the wording of crucial parts like pricing, and so on. Plenty of breeders are responsible and produced quality litters yet, they failed at that last important hurdle: advertising them properly.
Here is our simple yet incredibly effective set of guidelines consisting of the top 5 writing tips for puppy sales ads! As a dog owner advertising your puppies to somebody who knows zero about you, your kennel, the parents of your litter, you must offer as many valuable pieces of information as possible for them to make a decision.
It may seem a little cold and clinical but trust me, people browsing puppy ads will read many of them, so their attention span is short. The rest of the ad can be more expressive but work on your writing skills to keep the reader entertained and captivated.
The puppy’s name, age, breed, and appearance The parents’ pedigree and awards, if any The price and any other fees The results of health checks of the parents and ancestors The differences between all puppies in that same litter If there is a contract to sign and the main clauses Perhaps one pup is too quiet or has a weird unexpected marking or color, or perhaps two puppies seem to be the runts of the litter, etc.
You are being upfront, so prospects won’t waste your time at a later stage since there is no surprise anymore. First, you are telling the buyer that you are objective and know how to spot a flaw, even tiny, in dogs.
The buyer will rightly believe that these puppies will become better versions of their parents because you have shown that you know how to spot, and therefore fix, small defects. Many people sell dogs online and hide horrible defects and health concerns just to get rid of their puppies.
Breeders have various communication channels (social media accounts, email, website form, phone, etc) and buyers do not really know what to do unless they are told. In other words, draw an outline of the remaining steps to take for both of you until the final meeting where your puppy will become the buyer’s new companion.
If you have a lot of steps in between, you may want to give a more comprehensive list after your first exchange, perhaps as an attached document. Some offer you a marketplace with interested prospects such as Facebook Groups, classified ads services, and specialized puppy platforms.
On the contrary, if you want full control over your content’s depth and form, you can run your own website for a handful of dollars a month. The only issue with your own website is that nobody will send you any traffic, so you will have to leverage your search engine marketing skills, other social media channels, and classified ad platforms to drive traffic to your puppy pages.
In fact, a dog shelter manager recently revealed a shocking truth: “Your pet has 72 hours to find a new family from the moment you drop it off.
Sometimes a little longer if the shelter isn’t full and your dog manages to stay completely healthy. Your pet will be confined to a small run/kennel in a room with other barking & crying animals.
… Believe it or not, it starts with placing a high price tag on your puppies. One of the most important things you can do to ensure your puppies move to a nice, loving home is to price them HIGH… not low.
I know the Ship Tau doesn’t really go with the rest of those breeds but that’s what having a teenage daughter will do to you! The truth is, nothing does more to attract the wrong kind of buyers than giving your pet away for free, ESPECIALLY to people you’ve never even met.
If you are unable to take care of your puppies for whatever reason… whether you’re moving house, your bitch unexpectedly got pregnant, or you just don’t have the time, energy or space… Some years ago, my brother decided to get a beautiful German Shepherd.
My brother thought I was crazy… but knew I had always been successful so decided to show a little faith. His success brought me so much joy… that it inspired me to teach others a unique step-by-step method which would allow ANYONE to sell their puppies quickly.
Even though I’ve got you completely covered with the A-Z of selling your puppies, we’ll also have fun with more advanced sales and marketing strategies. With the Puppy Advantage System, you won’t have to spend a single cent on advertising or marketing.
You won’t have to visit pet stores or hop around looking for places to sell your puppies. I’m showing you a much smarter way to attract the right buyers fast… without fuss… and have your puppies sold at premium prices… to LOVING homes.